2024
Character
branding + IDENTITY
Art direction
TYPE DESIGN
PRINT DESIGN
Project summary
We’re the class of 2024, and we’ve got Character! The Hartford Art School’s Design BFA Exhibition, Character, showcased the class’ creativity with branding and identity developed by select designers in the graduating class. The event itself was fully branded, while print and social media deliverables invited students and the local community to attend.
CONTRIBUTORS
Carly Bonansinga
Justin Stochel
Rachel Tarinelli
2024
Character
branding + IDENTITY
Art direction
TYPE DESIGN
PRINT DESIGN
Project summary
We’re the class of 2024, and we’ve got Character! The Hartford Art School’s Design BFA Exhibition, Character, showcased the class’ creativity with branding and identity developed by select designers in the graduating class. The event itself was fully branded, while print and social media deliverables invited students and the local community to attend.
CONTRIBUTORS
Carly Bonansinga
Justin Stochel
Rachel Tarinelli
2024
Character
branding + IDENTITY
Art direction
TYPE DESIGN
PRINT DESIGN
Project summary
We’re the class of 2024, and we’ve got Character! The Hartford Art School’s Design BFA Exhibition, Character, showcased the class’ creativity with branding and identity developed by select designers in the graduating class. The event itself was fully branded, while print and social media deliverables invited students and the local community to attend.
CONTRIBUTORS
Carly Bonansinga
Justin Stochel
Rachel Tarinelli
We've got Character!
The title of our Design BFA Exhibition, Character, was chosen to reflect the individuality and creative identity of each graduating senior. The name encapsulates both the personality of the students and their unique design sensibilities– the class of 2024 has Character!
Each designer developed a senior thesis project reflecting their personal interests and aesthetics, ranging from brands and campaigns to original products. Character’s identity needed to capture these varying approaches to creative problem-solving.
Celebrating Creative Differences
The show’s identity followed this theme, as we developed many variable, eclectic wordmarks. Each letter of the title is uniquely crafted to reflect the different types of characters in the graduating class.
Numerous iterations of each letter in the title were sketched until a balanced combination of different typographic styles, weights, and spacing was achieved.
To build upon the established identity, Character’s branding incorporated doodle illustrations, marker and pencil textures, and bold primary colors. These secondary elements evoked a sketchbook aesthetic, a nod to where every great design begins.
Final Wordmark
Character in Action
Print and social media advertisements drew community interest and attendance for the opening reception. The branding extended into the gallery space itself, transforming the event into an immersive experience that brought the idea of Character to life.
Design + Direction
Art Direction: Jordyn Brousseau, Carly Bonansinga
Branding + Identity: Jordyn Brousseau, Carly Bonansinga, Justin Stochel
Illustration: Rachel Tarinelli
Motion Graphics: Rachel Tarinelli
Gallery Deliverables
Hartford Art School Visual Communication Design Class of 2024
Exhibition Photography
Defining Studios, LLC, Courtesy of the Hartford Art School Galleries, University of Hartford
Let's
Chat!
Connect!
Talk!
Create!
Chat!
Have any questions or excited to collaborate on something amazing?
I'd love to hear from you!
Let's
Chat!
Connect!
Talk!
Create!
Chat!
Have any questions or excited to collaborate on something amazing?
I'd love to hear from you!
2024
Character
branding + IDENTITY
Art direction
TYPE DESIGN
PRINT DESIGN
Project summary
We’re the class of 2024, and we’ve got Character! The Hartford Art School’s Design BFA Exhibition, Character, showcased the class’ creativity with branding and identity developed by select designers in the graduating class. The event itself was fully branded, while print and social media deliverables invited students and the local community to attend.
CONTRIBUTORS
Carly Bonansinga
Justin Stochel
Rachel Tarinelli
2024
Character
branding + IDENTITY
Art direction
TYPE DESIGN
PRINT DESIGN
Project summary
We’re the class of 2024, and we’ve got Character! The Hartford Art School’s Design BFA Exhibition, Character, showcased the class’ creativity with branding and identity developed by select designers in the graduating class. The event itself was fully branded, while print and social media deliverables invited students and the local community to attend.
CONTRIBUTORS
Carly Bonansinga
Justin Stochel
Rachel Tarinelli
We've got Character!
The title of our Design BFA Exhibition, Character, was chosen to reflect the individuality and creative identity of each graduating senior. The name encapsulates both the personality of the students and their unique design sensibilities– the class of 2024 has Character!
Each designer developed a senior thesis project reflecting their personal interests and aesthetics, ranging from brands and campaigns to original products. Character’s identity needed to capture these varying approaches to creative problem-solving.
Celebrating Creative Differences
The show’s identity followed this theme, as we developed many variable, eclectic wordmarks. Each letter of the title is uniquely crafted to reflect the different types of characters in the graduating class.
Numerous iterations of each letter in the title were sketched until a balanced combination of different typographic styles, weights, and spacing was achieved.
To build upon the established identity, Character’s branding incorporated doodle illustrations, marker and pencil textures, and bold primary colors. These secondary elements evoked a sketchbook aesthetic, a nod to where every great design begins.
Final Wordmark
Character in Action
Print and social media advertisements drew community interest and attendance for the opening reception. The branding extended into the gallery space itself, transforming the event into an immersive experience that brought the idea of Character to life.
Design + Direction
Art Direction: Jordyn Brousseau, Carly Bonansinga
Branding + Identity: Jordyn Brousseau, Carly Bonansinga, Justin Stochel
Illustration: Rachel Tarinelli
Motion Graphics: Rachel Tarinelli
Gallery Deliverables
Hartford Art School Visual Communication Design Class of 2024
Exhibition Photography
Defining Studios, LLC, Courtesy of the Hartford Art School Galleries, University of Hartford
2024
Character
branding + IDENTITY
Art direction
TYPE DESIGN
PRINT DESIGN
Project summary
We’re the class of 2024, and we’ve got Character! The Hartford Art School’s Design BFA Exhibition, Character, showcased the class’ creativity with branding and identity developed by select designers in the graduating class. The event itself was fully branded, while print and social media deliverables invited students and the local community to attend.
CONTRIBUTORS
Carly Bonansinga
Justin Stochel
Rachel Tarinelli
2024
Character
branding + IDENTITY
Art direction
TYPE DESIGN
PRINT DESIGN
Project summary
We’re the class of 2024, and we’ve got Character! The Hartford Art School’s Design BFA Exhibition, Character, showcased the class’ creativity with branding and identity developed by select designers in the graduating class. The event itself was fully branded, while print and social media deliverables invited students and the local community to attend.
CONTRIBUTORS
Carly Bonansinga
Justin Stochel
Rachel Tarinelli
We've got Character!
The title of our Design BFA Exhibition, Character, was chosen to reflect the individuality and creative identity of each graduating senior. The name encapsulates both the personality of the students and their unique design sensibilities– the class of 2024 has Character!
Each designer developed a senior thesis project reflecting their personal interests and aesthetics, ranging from brands and campaigns to original products. Character’s identity needed to capture these varying approaches to creative problem-solving.
Celebrating Creative Differences
The show’s identity followed this theme, as we developed many variable, eclectic wordmarks. Each letter of the title is uniquely crafted to reflect the different types of characters in the graduating class.
Numerous iterations of each letter in the title were sketched until a balanced combination of different typographic styles, weights, and spacing was achieved.
To build upon the established identity, Character’s branding incorporated doodle illustrations, marker and pencil textures, and bold primary colors. These secondary elements evoked a sketchbook aesthetic, a nod to where every great design begins.
Final Wordmark
Character in Action
Print and social media advertisements drew community interest and attendance for the opening reception. The branding extended into the gallery space itself, transforming the event into an immersive experience that brought the idea of Character to life.
Design + Direction
Art Direction: Jordyn Brousseau, Carly Bonansinga
Branding + Identity: Jordyn Brousseau, Carly Bonansinga, Justin Stochel
Illustration: Rachel Tarinelli
Motion Graphics: Rachel Tarinelli
Gallery Deliverables
Hartford Art School Visual Communication Design Class of 2024
Exhibition Photography
Defining Studios, LLC, Courtesy of the Hartford Art School Galleries, University of Hartford