2024
Cornell Human Ecology
Homepage
WEB + UI DESIGN
Project summary
Cornell Human Ecology is the home of the human experience. The university sought a reimagined homepage that challenges convention. With their students at the forefront of innovation, the website needed to showcase these trailblazers, and effectively communicate the college’s mission.
CLIENT
Cornell Human Ecology
Agency
Primacy - Farmington, Connecticut
2024
Cornell Human Ecology
Homepage
WEB + UI DESIGN
Project summary
Cornell Human Ecology is the home of the human experience. The university sought a reimagined homepage that challenges convention. With their students at the forefront of innovation, the website needed to showcase these trailblazers, and effectively communicate the college’s mission.
CLIENT
Cornell Human Ecology
Agency
Primacy - Farmington, Connecticut
What's Currently Missing?
Through their homepage, Cornell aims to define human ecology and showcase the achievements of its inventive, creative, and forward-thinking students. However, their current homepage looks very similar to everything in the higher-education space, failing to reflect the innovation of their programs and student body.
They felt that the successes of both current and former students weren’t properly celebrated and sought to showcase their impact. Additionally, they aimed to introduce prospective students to the field of human ecology, a niche discipline that many may not be familiar with, but could find a perfect fit in.
Reimagining the Experience
The experimental nature of this field and the daring students at CHE students inspired a concise homepage design that challenges convention.
A highly interactive website reflects the hands-on approach of the college’s undergraduate and graduate programs, emphasizing experimentation and collaboration.
Student shots fill the hero space as users first open the site, emphasizing that the students are the ones who define the human experience at CHE.
The experimental nature of this field and the daring students at CHE students inspired a concise homepage design that challenges convention.
A highly interactive website reflects the hands-on approach of the college’s undergraduate and graduate programs, emphasizing experimentation and collaboration.
Student shots fill the hero space as users first open the site, emphasizing that the students are the ones who define the human experience at CHE.
Often overlooked by other institutions, the "I'm rethinking" program catalog presents a unique opportunity for students to directly explore how their chosen field can drive meaningful change.
Ultimately, the goal is to inspire prospective students by demonstrating how they can make a real difference in human lives.
HOMEPAGE PROTOTYPE
Design + Direction
Agency: Primacy - Farmington, CT
Design + Layout: Jordyn Brousseau
Branding + Identity: Cornell Human Ecology
Photography: Cornell Human Ecology
Copywriting: Cornell Human Ecology, Sallie Allen
Let's
Chat!
Connect!
Talk!
Create!
Chat!
Have any questions or excited to collaborate on something amazing?
I'd love to hear from you!
Let's
Chat!
Connect!
Talk!
Create!
Chat!
Have any questions or excited to collaborate on something amazing?
I'd love to hear from you!
2024
Cornell Human
Ecology Homepage
WEB + UI DESIGN
Project summary
Cornell Human Ecology is the home of the human experience. The university sought a reimagined homepage that challenges convention. With their students at the forefront of innovation, the website needed to showcase these trailblazers, and effectively communicate the college’s mission.
CLIENT
Cornell Human Ecology
Agency
Primacy - Farmington, Connecticut
2024
Cornell Human
Ecology Homepage
WEB + UI DESIGN
Project summary
Cornell Human Ecology is the home of the human experience. The university sought a reimagined homepage that challenges convention. With their students at the forefront of innovation, the website needed to showcase these trailblazers, and effectively communicate the college’s mission.
CLIENT
Cornell Human Ecology
Agency
Primacy - Farmington, Connecticut
What's Currently Missing?
Through their homepage, Cornell aims to define human ecology and showcase the achievements of its inventive, creative, and forward-thinking students. However, their current homepage looks very similar to everything in the higher-education space, failing to reflect the innovation of their programs and student body.
They felt that the successes of both current and former students weren’t properly celebrated and sought to showcase their impact. Additionally, they aimed to introduce prospective students to the field of human ecology, a niche discipline that many may not be familiar with, but could find a perfect fit in.
Reimagining the Experience
The experimental nature of this field and the daring students at CHE students inspired a concise homepage design that challenges convention.
A highly interactive website reflects the hands-on approach of the college’s undergraduate and graduate programs, emphasizing experimentation and collaboration.
Student shots fill the hero space as users first open the site, emphasizing that the students are the ones who define the human experience at CHE.
The experimental nature of this field and the daring students at CHE students inspired a concise homepage design that challenges convention.
A highly interactive website reflects the hands-on approach of the college’s undergraduate and graduate programs, emphasizing experimentation and collaboration.
Student shots fill the hero space as users first open the site, emphasizing that the students are the ones who define the human experience at CHE.
Often overlooked by other institutions, the "I'm rethinking" program catalog presents a unique opportunity for students to directly explore how their chosen field can drive meaningful change.
Ultimately, the goal is to inspire prospective students by demonstrating how they can make a real difference in human lives.
HOMEPAGE PROTOTYPE
Design + Direction
Agency: Primacy - Farmington, CT
Design + Layout: Jordyn Brousseau
Branding + Identity: Cornell Human Ecology
Photography: Cornell Human Ecology
Copywriting: Cornell Human Ecology, Sallie Allen
2024
Cornell Human
Ecology Homepage
WEB + UI DESIGN
Project summary
Cornell Human Ecology is the home of the human experience. The university sought a reimagined homepage that challenges convention. With their students at the forefront of innovation, the website needed to showcase these trailblazers, and effectively communicate the college’s mission.
CLIENT
Cornell Human Ecology
Agency
Primacy - Farmington, Connecticut
2024
Cornell Human
Ecology Homepage
WEB + UI DESIGN
Project summary
Cornell Human Ecology is the home of the human experience. The university sought a reimagined homepage that challenges convention. With their students at the forefront of innovation, the website needed to showcase these trailblazers, and effectively communicate the college’s mission.
CLIENT
Cornell Human Ecology
Agency
Primacy - Farmington, Connecticut
What's Currently Missing?
Through their homepage, Cornell aims to define human ecology and showcase the achievements of its inventive, creative, and forward-thinking students. However, their current homepage looks very similar to everything in the higher-education space, failing to reflect the innovation of their programs and student body.
They felt that the successes of both current and former students weren’t properly celebrated and sought to showcase their impact. Additionally, they aimed to introduce prospective students to the field of human ecology, a niche discipline that many may not be familiar with, but could find a perfect fit in.
Reimagining the Experience
The experimental nature of this field and the daring students at CHE students inspired a concise homepage design that challenges convention.
A highly interactive website reflects the hands-on approach of the college’s undergraduate and graduate programs, emphasizing experimentation and collaboration.
Student shots fill the hero space as users first open the site, emphasizing that the students are the ones who define the human experience at CHE.
The experimental nature of this field and the daring students at CHE students inspired a concise homepage design that challenges convention.
A highly interactive website reflects the hands-on approach of the college’s undergraduate and graduate programs, emphasizing experimentation and collaboration.
Student shots fill the hero space as users first open the site, emphasizing that the students are the ones who define the human experience at CHE.
Often overlooked by other institutions, the "I'm rethinking" program catalog presents a unique opportunity for students to directly explore how their chosen field can drive meaningful change.
Ultimately, the goal is to inspire prospective students by demonstrating how they can make a real difference in human lives.
HOMEPAGE PROTOTYPE
Design + Direction
Agency: Primacy - Farmington, CT
Design + Layout: Jordyn Brousseau
Branding + Identity: Cornell Human Ecology
Photography: Cornell Human Ecology
Copywriting: Cornell Human Ecology, Sallie Allen