2022
Levita
Art direction
branding + IDENTITY
Project summary
Levita is a visionary Brazilian Maglev train company that pushes the boundaries of rail travel. This fictional company required a bold new identity and brand guidelines to reflect its forward-thinking mission.
2022
Levita
Art direction
branding + IDENTITY
Project summary
Levita is a visionary Brazilian Maglev train company that pushes the boundaries of rail travel. This fictional company required a bold new identity and brand guidelines to reflect its forward-thinking mission.
Forward-Thinking
Levita is revolutionizing the future of transportation in Brazil with cutting-edge maglev technology. As a forward-thinking company, Levita’s brand identity must embody innovation, motion, and a sleek, futuristic aesthetic.
Every element of the branding, from typography to color palettes, had to capture the essence of progress, reliability, and sustainability.
Built for Speed
Levita’s identity is anchored by its dynamic wordmark, designed to convey speed and innovation.
Subtle curves soften the sharp edges of the letterforms, creating a sense of motion and fluidity. The rounded "L" mirrors the sleek front of a maglev train. The wordmark can also be deconstructed into secondary brand elements.
Levita Green, the brand’s signature color, symbolizes the lush Amazonian landscapes surrounding its railways.
Graphics Standard Manual
With Levita being a company with a new visual identity, it was imperative to create a brand guidelines to establish continuity between all brand deliverables.
The guidelines establishes the new identity, outlines its proper and improper uses, and shows examples of its application.
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Let's
Chat!
Connect!
Talk!
Create!
Chat!
Have any questions or excited to collaborate on something amazing?
I'd love to hear from you!
2022
Levita
Art direction
branding + IDENTITY
Project summary
Levita is a visionary Brazilian Maglev train company that pushes the boundaries of rail travel. This fictional company required a bold new identity and brand guidelines to reflect its forward-thinking mission.
2022
Levita
Art direction
branding + IDENTITY
Project summary
Levita is a visionary Brazilian Maglev train company that pushes the boundaries of rail travel. This fictional company required a bold new identity and brand guidelines to reflect its forward-thinking mission.
Forward-Thinking
Levita is revolutionizing the future of transportation in Brazil with cutting-edge maglev technology. As a forward-thinking company, Levita’s brand identity must embody innovation, motion, and a sleek, futuristic aesthetic.
Every element of the branding, from typography to color palettes, had to capture the essence of progress, reliability, and sustainability.
Built for Speed
Levita’s identity is anchored by its dynamic wordmark, designed to convey speed and innovation.
Subtle curves soften the sharp edges of the letterforms, creating a sense of motion and fluidity. The rounded "L" mirrors the sleek front of a maglev train. The wordmark can also be deconstructed into secondary brand elements.
Levita Green, the brand’s signature color, symbolizes the lush Amazonian landscapes surrounding its railways.
Graphics Standard Manual
With Levita being a company with a new visual identity, it was imperative to create a brand guidelines to establish continuity between all brand deliverables.
The guidelines establishes the new identity, outlines its proper and improper uses, and shows examples of its application.
1 / 17
2022
Levita
Art direction
branding + IDENTITY
Project summary
Levita is a visionary Brazilian Maglev train company that pushes the boundaries of rail travel. This fictional company required a bold new identity and brand guidelines to reflect its forward-thinking mission.
2022
Levita
Art direction
branding + IDENTITY
Project summary
Levita is a visionary Brazilian Maglev train company that pushes the boundaries of rail travel. This fictional company required a bold new identity and brand guidelines to reflect its forward-thinking mission.
Forward-Thinking
Levita is revolutionizing the future of transportation in Brazil with cutting-edge maglev technology. As a forward-thinking company, Levita’s brand identity must embody innovation, motion, and a sleek, futuristic aesthetic.
Every element of the branding, from typography to color palettes, had to capture the essence of progress, reliability, and sustainability.
Built for Speed
Levita’s identity is anchored by its dynamic wordmark, designed to convey speed and innovation.
Subtle curves soften the sharp edges of the letterforms, creating a sense of motion and fluidity. The rounded "L" mirrors the sleek front of a maglev train. The wordmark can also be deconstructed into secondary brand elements.
Levita Green, the brand’s signature color, symbolizes the lush Amazonian landscapes surrounding its railways.
Graphics Standard Manual
With Levita being a company with a new visual identity, it was imperative to create a brand guidelines to establish continuity between all brand deliverables.
The guidelines establishes the new identity, outlines its proper and improper uses, and shows examples of its application.
1 / 17