2023
Readie
branding + IDENTITY
WEB + UI DESIGN
social media
MOTION GRAPHICS
Project summary
Readie makes understanding ingredients easy. This barcode-scanning app helps shoppers make informed choices in a market dominated by processed foods. By compiling the latest research, Readie breaks down every ingredient, empowering consumers to shop smarter.
2023
Readie
branding + IDENTITY
WEB + UI DESIGN
social media
MOTION GRAPHICS
Project summary
Readie makes understanding ingredients easy. This barcode-scanning app helps shoppers make informed choices in a market dominated by processed foods. By compiling the latest research, Readie breaks down every ingredient, empowering consumers to shop smarter.
Hidden Ingredients, Hidden Risk.
Many people are unaware of how the ingredients in their food affect their health. In a market dominated by processed foods, manufacturers often use additives and chemicals whose affects remain largely unknown to consumers. While federal regulations offer guidance, research continues to reshape the understanding of these ingredients' health impacts.
Who Needs this App?
Julie, 44
STAY-AT-HOME MOM
Julie is a devoted mother who prioritizes her children's health and happiness. With growing concerns about processed food ingredients, she has become skeptical of U.S. food regulations and what she feeds her family.
She needs a reliable way to identify which ingredients are safe and which pose potential risks, giving her peace of mind in her choices.
Cameron, 23
GRADUATE COLLEGE STUDENT
After studying abroad in Europe last semester, Cameron noticed a stark contrast in how food is treated in comparison to the U.S. During his trip, he experienced a significant boost in mood and energy, which he attributed to his cleaner diet.
Pre-occupied as a full-time graduate student, Cameron needs a quick and efficient way to find foods with better ingredients and discover healthier alternatives to his usual, unhealthy pantry staples.
Delores, 71
RETIRED TEACHER
Delores is skeptical of the younger generation's claims that American processed food is causing long-term harm. Her grandson, a newly certified nutritionist, has been trying to convince her of the dangers of processed foods.
Wanting to appease her grandson, Delores seeks evidence to support these claims and has become more open to reading science-based publications herself.
Shop Smarter, Starting Now!
Based upon their pain points, consumers need Readie: a barcode-scanning app that empowers consumers with knowledge. It breaks down each ingredient's impact, highlighting potential risks based on scientific research. Unbiased and informative, Readie serves as a tool to help users make informed decisions about their shopping and eating habits.
How Readie Works
Scan the Product Barcode
View the Product Page
Learn About the Ingredients
ILLUSTRATION & ICONOGRAPHY
Ingredients may have complicated names, but this doesn’t mean they are dangerous. Eliminating confusion about certain ingredients makes the user's shopping experience easier. Each ingredient is made approachable by stating their simple function illustrated with iconography.
ARTIFICIAL
PRESERVATIVE
FLAVOR
ENHANCER
artificial
COLORING
USER FLOW DIAGRAM
Readie is designed to make navigation simple, allowing users to learn about their favorite products in just a few clicks. Whether you want a quick ingredient check or a deep dive into the science, Readie puts the choice in your hands.
SECONDARY NAVIGATION
No barcode? No problem! With Readie’s search function, users can look up any product or ingredient. They can also access saved items or review their product history on the products page.
SEARCH FUNCTION
SAVED PRODUCTS
PRODUCT HISTORY
See Readie in Action!
Advertising
Let's
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Connect!
Talk!
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Have any questions or excited to collaborate on something amazing?
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Let's
Chat!
Connect!
Talk!
Create!
Chat!
Have any questions or excited to collaborate on something amazing?
I'd love to hear from you!
2023
Readie
branding + IDENTITY
WEB + UI DESIGN
social media
MOTION GRAPHICS
Project summary
Readie makes understanding ingredients easy. This barcode-scanning app helps shoppers make informed choices in a market dominated by processed foods. By compiling the latest research, Readie breaks down every ingredient, empowering consumers to shop smarter.
2023
Readie
branding + IDENTITY
WEB + UI DESIGN
social media
MOTION GRAPHICS
Project summary
Readie makes understanding ingredients easy. This barcode-scanning app helps shoppers make informed choices in a market dominated by processed foods. By compiling the latest research, Readie breaks down every ingredient, empowering consumers to shop smarter.
Hidden Ingredients, Hidden Risk.
Many people are unaware of how the ingredients in their food affect their health. In a market dominated by processed foods, manufacturers often use additives and chemicals whose affects remain largely unknown to consumers. While federal regulations offer guidance, research continues to reshape the understanding of these ingredients' health impacts.
Who Needs this App?
Julie, 44
STAY-AT-HOME MOM
Julie is a devoted mother who prioritizes her children's health and happiness. With growing concerns about processed food ingredients, she has become skeptical of U.S. food regulations and what she feeds her family.
She needs a reliable way to identify which ingredients are safe and which pose potential risks, giving her peace of mind in her choices.
Cameron, 23
GRADUATE COLLEGE STUDENT
After studying abroad in Europe last semester, Cameron noticed a stark contrast in how food is treated in comparison to the U.S. During his trip, he experienced a significant boost in mood and energy, which he attributed to his cleaner diet.
Pre-occupied as a full-time graduate student, Cameron needs a quick and efficient way to find foods with better ingredients and discover healthier alternatives to his usual, unhealthy pantry staples.
Delores, 71
RETIRED TEACHER
Delores is skeptical of the younger generation's claims that American processed food is causing long-term harm. Her grandson, a newly certified nutritionist, has been trying to convince her of the dangers of processed foods.
Wanting to appease her grandson, Delores seeks evidence to support these claims and has become more open to reading science-based publications herself.
Shop Smarter, Starting Now!
Based upon their pain points, consumers need Readie: a barcode-scanning app that empowers consumers with knowledge. It breaks down each ingredient's impact, highlighting potential risks based on scientific research. Unbiased and informative, Readie serves as a tool to help users make informed decisions about their shopping and eating habits.
How Readie Works
Scan the Product Barcode
View the Product Page
Learn About the Ingredients
ILLUSTRATION & ICONOGRAPHY
Ingredients may have complicated names, but this doesn’t mean they are dangerous. Eliminating confusion about certain ingredients makes the user's shopping experience easier. Each ingredient is made approachable by stating their simple function illustrated with iconography.
ARTIFICIAL
PRESERVATIVE
FLAVOR
ENHANCER
artificial
COLORING
USER FLOW DIAGRAM
Readie is designed to make navigation simple, allowing users to learn about their favorite products in just a few clicks. Whether you want a quick ingredient check or a deep dive into the science, Readie puts the choice in your hands.
SECONDARY NAVIGATION
No barcode? No problem! With Readie’s search function, users can look up any product or ingredient. They can also access saved items or review their product history on the products page.
SEARCH FUNCTION
SAVED PRODUCTS
PRODUCT HISTORY
See Readie in Action!
Advertising
2023
Readie
branding + IDENTITY
WEB + UI DESIGN
social media
MOTION GRAPHICS
Project summary
Readie makes understanding ingredients easy. This barcode-scanning app helps shoppers make informed choices in a market dominated by processed foods. By compiling the latest research, Readie breaks down every ingredient, empowering consumers to shop smarter.
2023
Readie
branding + IDENTITY
WEB + UI DESIGN
social media
MOTION GRAPHICS
Project summary
Readie makes understanding ingredients easy. This barcode-scanning app helps shoppers make informed choices in a market dominated by processed foods. By compiling the latest research, Readie breaks down every ingredient, empowering consumers to shop smarter.
Hidden Ingredients, Hidden Risk.
Many people are unaware of how the ingredients in their food affect their health. In a market dominated by processed foods, manufacturers often use additives and chemicals whose affects remain largely unknown to consumers. While federal regulations offer guidance, research continues to reshape the understanding of these ingredients' health impacts.
Who Needs this App?
Julie, 44
STAY-AT-HOME MOM
Julie is a devoted mother who prioritizes her children's health and happiness. With growing concerns about processed food ingredients, she has become skeptical of U.S. food regulations and what she feeds her family.
She needs a reliable way to identify which ingredients are safe and which pose potential risks, giving her peace of mind in her choices.
Cameron, 23
GRADUATE COLLEGE STUDENT
After studying abroad in Europe last semester, Cameron noticed a stark contrast in how food is treated in comparison to the U.S. During his trip, he experienced a significant boost in mood and energy, which he attributed to his cleaner diet.
Pre-occupied as a full-time graduate student, Cameron needs a quick and efficient way to find foods with better ingredients and discover healthier alternatives to his usual, unhealthy pantry staples.
Delores, 71
RETIRED TEACHER
Delores is skeptical of the younger generation's claims that American processed food is causing long-term harm. Her grandson, a newly certified nutritionist, has been trying to convince her of the dangers of processed foods.
Wanting to appease her grandson, Delores seeks evidence to support these claims and has become more open to reading science-based publications herself.
Shop Smarter, Starting Now!
Based upon their pain points, consumers need Readie: a barcode-scanning app that empowers consumers with knowledge. It breaks down each ingredient's impact, highlighting potential risks based on scientific research. Unbiased and informative, Readie serves as a tool to help users make informed decisions about their shopping and eating habits.
How Readie Works
Scan the Product Barcode
View the Product Page
Learn About the Ingredients
ILLUSTRATION & ICONOGRAPHY
Ingredients may have complicated names, but this doesn’t mean they are dangerous. Eliminating confusion about certain ingredients makes the user's shopping experience easier. Each ingredient is made approachable by stating their simple function illustrated with iconography.
ARTIFICIAL
PRESERVATIVE
FLAVOR
ENHANCER
artificial
COLORING
USER FLOW DIAGRAM
Readie is designed to make navigation simple, allowing users to learn about their favorite products in just a few clicks. Whether you want a quick ingredient check or a deep dive into the science, Readie puts the choice in your hands.
SECONDARY NAVIGATION
No barcode? No problem! With Readie’s search function, users can look up any product or ingredient. They can also access saved items or review their product history on the products page.
SEARCH FUNCTION
SAVED PRODUCTS
PRODUCT HISTORY
See Readie in Action!